Working with leading companies like Mushroom Music, Love Police ATM, and Frontier Touring, I’ve created apparel and product ranges that translate an artist’s visual world into something tangible and wearable. My work spans global and local acts, including Lady Gaga, The Roots, Doja Cat, and Kneecap, with a focus on strong storytelling, distinctive design, and commercial appeal, delivering cohesive collections from concept through to production.